ZAG NETWORK on LinkedIn: THE ART OF COMMUNICATION (FOR LEADERS) Part 2 We are inundated with so… (2024)

ZAG NETWORK

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THE ART OF COMMUNICATION (FOR LEADERS) Part 2We are inundated with so much content across our social platforms that our senses are used to paying attention for 30 seconds or less before moving our gaze on something new and shiny. Hence the massive success of short form content on TikTok, Instagram Reels, YouTube Shorts. We are in the Attention Economy!I have given talks where I see the audience looking at the handphone screen as soon as I uttered a word.Pro tip. Start every talk, speech, announcement with an attention grabbing headline. Shock value is best! DO I HAVE YOUR ATTENTION?! Then launch into your content.EXAMPLES:AI is going to drive humans into extinction! We are DOOMED.AI will find a cure for cancer in 5 years!Self driving cars will create massive unemployment!Will you board an airplane with no pilots? Self driving cars, why not self flying planes?Trump will be President again! HOLY SHEEEET!Once you have their attention, to keep the audience engaged, don't read off a script or read verbatim what is on your deck. My decks are always with white fonts against a black background. No flashing lights, no distractions. Just the topic I wish to discuss in CAPS.Then it's down to storytelling. Building up the story, weaving in facts with wit and humour. People want to be entertained and learn at the same time. Ask the audience for action (example: show of hands how many people agree/disagree….). Storytelling is an art. The good news is you will get better with practice. Major religions today are based around stories that have been told and passed down from generations to generations over thousands of years. If you need inspiration for story telling, google 1001 Arabian nights. Best story about storytelling ever!Part 3 is coming ..... stay tuned (always leave your audience thirsting for MORE)!I share info on #leadership#AI & #Web3, if that is of interest, connect with me on Linkedin or ZAG Network, a social network I co-founded. Sign up a GOLD STAR account on app.zag.network, www.zag.network. Build your social graph and get rewarded! We are running a giveaway airdrop campaign NOW for early adopters!#socialnetwork#arbitrum#blockchain

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    THE ART OF COMMUNICATION (FOR LEADERS) Part 2We are inundated with so much content across our social platforms that our senses are used to paying attention for 30 seconds or less before moving our gaze on something new and shiny. Hence the massive success of short form content on TikTok, Instagram Reels, YouTube Shorts. We are in the Attention Economy!I have given talks where I see the audience looking at the handphone screen as soon as I uttered a word. Pro tip. Start every talk, speech, announcement with an attention grabbing headline. Shock value is best! DO I HAVE YOUR ATTENTION?! Then launch into your content.EXAMPLES:AI is going to drive humans into extinction!We are DOOMED.AI will find a cure for cancer in 5 years!Self driving cars will create massive unemployment!Will you board an airplane with no pilots? Self driving cars, why not self flying planes?Trump will be President again!HOLY SHEEEET!Once you have their attention, to keep the audience engaged, don't read off a script or read verbatim what is on your deck. My decks are always with white fonts against a black background. No flashing lights, no distractions. Just the topic I wish to discuss in CAPS.Then it's down to storytelling. Building up the story, weaving in facts with wit and humour. People want to be entertained and learn at the same time. Ask the audience for action (example: show of hands how many people agree/disagree….). Storytelling is an art. The good news is you will get better with practice. Major religions today are based around stories that have been told and passed down from generations to generations over thousands of years. If you need inspiration for story telling, google 1001 Arabian nights. Best story about storytelling ever!Part 3 is coming ..... stay tuned (always leave your audience thirsting for MORE)!I share info on #leadership#AI & #Web3, if that is of interest, connect with me on Linkedin or ZAG Network, a social network I co-founded. Sign up a GOLD STAR account on app.zag.network, www.zag.network. Build your social graph and get rewarded! We are running a giveaway airdrop campaign NOW for early adopters!#socialnetwork#arbitrum#blockchain

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